Vobra Special Petfoods, a renowned pet food manufacturer, is positioning itself as a forward-thinking company prepared to meet the demands of the future. With a rich history dating back to 1932, Vobra has built a reputation for producing high-quality pressed and extruded pet food under its own brands, including CaroCroc, CASA-FERA, Impress Your Dog, and SANIMED. Moreover, the company has been catering to the needs of numerous Private Label customers, showcasing its ability to deliver tailor-made products. Vobra's diverse production processes, which range from cold pressing and extrusion to the inclusion of fresh meat, enable them to provide a wide variety of recipes, including exclusive products developed in collaboration with their clients.
Located in Veghel, the Vobra factory utilizes over 150 unique types of raw materials, ensuring a diverse range of ingredients for their pet food. These materials span from different meats and grains to mashed potatoes, vegetables, and fruits. In line with their commitment to quality and innovation, Vobra also incorporates special ingredients like cranberry for its antioxidant properties and extracts from the yucca plant to reduce the smell of pet waste.
Driving Innovation: Vobra's R&D Team Empowers Pet Food Formulation with BESTMIX Software
To stay at the forefront of the industry, Vobra relies on its dedicated R&D team, comprising Marcel van den Oetelaar, Marielle Koks, and Sanne van de Riet, led by Prof Anton Beynen. This team is responsible for formulating and optimizing the feeds, as well as ensuring the correct composition of existing and new products. To accomplish these tasks efficiently, Vobra's R&D team employs BESTMIX pet food formulation software, a program they have trusted for many years.
Adapting to industry trends and challenges
Marcel van den Oetelaar speaks highly of BESTMIX, describing it as reliable and effective software. The program enables the team to develop and optimize feeds according to specific requirements. However, Vobra acknowledges the challenges associated with creating new products. The company actively responds to industry trends such as vegetarian and grain-free diets for pets, as well as incorporating higher concentrations of fresh meat into their pellets.
Exploring alternative protein sources, including insects, is also on their agenda. Although Vobra's R&D team has already devised compositions for these innovative recipes, the challenge lies in finding a supplier that can consistently provide the necessary raw materials throughout the year. Nevertheless, Vobra remains vigilant and ready to launch these recipes once sufficient insect proteins become available.
Vobra’s commitment to innovation, flexibility and quality
Vobra recognizes the importance of keeping pace with industry trends without limitations. To achieve this, close collaboration with BESTMIX software, is crucial. Vobra's dedication to staying at the forefront of the market ensures that any necessary adjustments or developments are promptly incorporated into future software updates. Lynn Verstrepen, head of product management at Bestmix, confirms that client feedback plays a significant role in the ongoing improvement of BESTMIX. The latest version of the software addresses evolving industry requirements by considering factors such as evaporation losses and rehydration. It also enables users to adhere to FEDIAF requirements regarding raw material levels and nutritional standards during formulation.
Furthermore, a safety mechanism has been implemented, allowing nutritionists to prevent unwanted raw materials from entering the production composition. These features are of utmost importance for accurate labeling and maintaining quality assurance, ensuring that the feed meets all regulatory food requirements, even on the final best-before date. Vobra Special Petfoods' commitment to innovation, flexibility, and quality places them in a prime position to serve the evolving needs of pet owners and their beloved companions. By leveraging the power of BESTMIX software and their collaborative approach, Vobra is ready to embrace the future of pet food formulation and meet the demands of a rapidly changing market
More information about Vobra Special Petfoods: www.vobra.com
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