OrangeMills specializes in high-quality animal nutrition solutions for a wide range of animal species and challenges. Behind the young company lies a team of seasoned experts. By opting for BESTMIX® Recipe Management, OrangeMills immediately chose a formulation package that meets the highest standards.
The Company
OrangeMills' range includes concentrates, feed additives, premixes, and young animal feed, each providing added value. In addition to their product portfolio, OrangeMills focuses on innovations such as the physiological stabilizer Eubiox, which supports the gut health and performance of poultry, calves, and piglets. OrangeMills produces in Europe and targets the Middle East and Africa.
The Starting Point
OrangeMills started with a blank slate in terms of software, as it did not need to migrate from an existing package. Formulation software at OrangeMills serves two purposes: composing their own products and assisting customers in formulating their recipes.
The Solution
"Throughout my career, I had already extensively experienced the power of BESTMIX® Recipe Management," explains Managing Partner Niels Smid. "When founding OrangeMills, we set the bar high right away. Both in terms of our range and service, we opt for top quality. This made the software choice relatively easy, given my previous experiences with BESTMIX®. Moreover, the fourth generation of BESTMIX® Recipe Management is even more intuitive than the previous version."
The User Experience
Product formulation and advice are crucial distinguishing factors for OrangeMills. "Our formulations are carefully crafted to provide optimal nutrition to support the growth, performance, and well-being of animals," explains Managing Partner Jeroen Simons, who is responsible for the operational side of the company. "We assess which raw materials are locally available and calculate with the help of BESTMIX® Recipe Management 4 how OrangeMills' products complement those for optimal feed. Therefore, we do not opt for a one-size-fits-all solution but address company-specific needs."
"BESTMIX® Recipe Management 4 facilitates this customer-centric approach and allows us to adjust immediately based on available raw materials and prices. The package generates the appropriate recipes quickly and easily for both new recipes and reformulations."
The founders note that the robust reputation of BESTMIX® within the feed industry is well known. Niels Smid says, "The formulation software is highly regarded. Working with such leading tools is appreciated by the customer and instills additional confidence. As a young company, it's also simply nice to work with intuitive and forward-thinking software. The aspect of cloud computing can certainly prove its worth in the case of further growth and internationalization".
The Implementation
"We had the great advantage of not having to switch from an existing to a new formulation package," reflects Niels Smid. "Although implementation is always exciting. After the obligatory trial and error, the formulation process quickly became very streamlined. Our users quickly got to grips with it. As a sales manager, I also find it important to understand the package myself and support my customers in an experiential way. The high ease of use certainly contributes to that."
"We continuously strive to innovate and create advanced products that provide animals with the best possible nutrition. BESTMIX® Recipe Management 4 is the perfect software to realize that ambition. Combined with our expertise and product portfolio, we can maximize our responsiveness to market expectations," concludes Jeroen Simons.
