In the animal feed industry, customer retention involves different factors compared to standard B2B or B2C sectors. This business model, which we'll call B2F (Business to Farmer), requires a deep understanding of the key elements that impact customer loyalty in the feed business.
The key elements that impact customer loyalty
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Feed Formulation and Planning: Farmers often use their own raw materials along with purchased feed. ERP software must account for this in the feed formulation and planning process.
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Automated Feed Systems: Modern farms use automated feeding lines and bins. Monitoring inventory levels with bin sensors and automating the process are crucial.
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Regulated Feed Production: Medicated feed is highly regulated. Proper management is essential to prevent issues for both farmers and feed producers.
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Just-in-Time Production: Bulk feed orders are typically made-to-order and under time pressure. Effective communication and coordination are vital to avoid late deliveries and ensure customer satisfaction.
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Pricing Sensitivity: The feed supply chain is volatile and price-sensitive. Competitive pricing, effective contract management, and real-time updates on pricing are necessary to attract and retain customers.
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Quality and traceability: As part of the nutrition supply chain, feed producers must maintain high standards for quality, food safety, and traceability. Additionally, there is a growing demand for environmental transparency. Supporting farmers in meeting these requirements increases their loyalty.
The solution from an ERP perspective
Addressing these challenges requires full cooperation between feed producers and farmers. Industry-specific ERP software, like BESTMIX, offers tools to facilitate this cooperation through user-friendly and highly automated solutions.
Here are some key features that can help:
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Bin Monitoring and Feed Order Prediction: Using bin level sensors and data on order history and animal types, machine learning can predict when a farmer will need more feed. This proactive approach prevents empty bins and urgent deliveries, aiding in production planning.
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Direct and Up-to-Date Pricing Information: Feed sales pricing is complex, with agreements, discounts, and charges. Farmers can get direct quotes from an online customer portal, reducing pricing queries and improving transparency.
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Order and Delivery Status Updates: Providing legal documents like delivery notes, invoices, and feed labels electronically ensures they are easily accessible through an online portal, preventing loss and improving efficiency.
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Food safety and environmental protection support: Food safety and carbon footprint information are increasingly important. Providing farmers with online access to data on raw material receipts, quality results, carbon footprint figures, and nutritional content supports compliance and increases their loyalty to you.
These solutions help feed mills eliminate inefficiencies and stay connected with their customers, enhancing the overall customer experience. BESTMIX software supports these processes, reducing the burden on customer support teams and fostering a loyal customer base.
Webinar recording: Boosting Customer Loyalty: Tech Strategies for the Feed Business
Learn How to Strengthen Customer Relationships and Improve Profitability with Industry-Specific ERP Software
Imagine leveraging technology to strengthen your customer connection, and empower customers by making it easier to do business with you. This is the power of cutting-edge technology!
To achieve this, let's explore how software can help you create excellent customer relationships and make your company more profitable. With the right tech solutions, you can simplify processes for your customers, making their lives easier and ensuring they stay loyal to your business. This results in a win-win situation, improving business relationships, efficiency, and overall financial performance.
During the webinar, our speakers share practical examples and show the difference between the old-fashioned approach and technology usage.